Exploring location-based experiences at IAAPA Expo Europe 2024

If you under scale, you will never be successful, if you over scale, no one will visit.

This was our Managing Director, Lennard Otto cautionary note in IAAPA Europe 2024.

Exploring Location-Based Experiences at IAAPA Expo Europe 2024

At IAAPA Expo Europe 2024, industry leaders came together for a captivating panel discussion on the future of location-based experiences (LBE). The session provided valuable insights for anyone looking to embark on new LBE projects, with a focus on planning, storytelling, and the integration of intellectual property (IP).

Key Takeaways

1. Planning is Paramount

2. The Power of Storytelling

3. To IP or Not to IP?

Moving Forward with LBE

This session at IAAPA Expo Europe 2024 offered practical advice for navigating the evolving world of location-based experiences. From planning with precision to creating memorable guest connections through storytelling, it’s clear that a well-rounded strategy is key to success in this exciting sector.